Shira is a passionate, heartfelt and effective educator, having previously been a Madricha for Aish UK, Bnei Akiva and Kinloss, she combined her easy going and warm personality with her love of educating and in 2006 took up the post of ‘Informal Educator’ in Hasmonean High School.

In 2008 Shira and her husband Rafi moved to St Johns Wood to become the Youth Directors (a week before her eldest daughter was born), a post she thoroughly enjoyed before becoming Directors of Young Professionals where she and Rafi created numerous successful networking and single events and education programmes.

Shira and Rafi are also raising their 3 children, all of who enjoy volunteering at GIFT packathons. They say that their mum has the best job in the world but Shira knows this is actually because of all the sweets in the warehouse.